Charity Event Tips: Who You Should Be Looking to Impress

When it comes to participation in charity events, make no mistake: young women are in charge. So, organizations should be paying their marketing departments to advertise to young women and event planners should be scheming to attract young females to their events.

You may be wondering how such information has been collected. Well, one organization conducted studies about various aspects of charity events and discovered that 80% of the respondents were women. This fact may seem insignificant on its own, but it coincides with something that the organization has noticed often while interacting with the charity event community which is that women play a more dominant role in planning and participating in charity events than do their male counterparts.

In analyzing the statistics from the same surveys, it has been confirmed that over 90% of responses came from event goers age 50 and under, with sharp spikes in the birth years from 1981 until 1985. The pattern was the same across 30 U.S. states spanning across the entire country. Out of all those that participated in the surveys, most also said that they attended up to 9 charity related events every year. Clearly, the "young professional" community should be charity organizations' main target for events.

To maximize an event's efficacy, organizations simply must cater to its primary community. The recent Charity Event Research Report shows that you must plan events that a young, up-and-coming, professional woman aged 24- 28 would love to attend, and that a man would not mind accompanying her to, or hoping to network at. Consider informal events held at bars and clubs, too. Women are a central demographic for charitable events, but never more so when your event is held in a more relaxed, collegial atmosphere, where men are comfortable being as well. Sticking to this rule of thumb should help you sell out your charity event tickets to your event!

Justin B. is the founder of the official master calendar of charity events and CharityHappenings Ticketing, online ticketing software for non-profit events.