Charity Event Tips: Do Guests Prefer Themed Charity Events?

Fortunately, the question of whether your next charity event should have a theme is an easier question to answer than Shakespeare's "to be or not to be." Two out of three respondents to the question of whether a charity event should carry some kind of theme said "yes!"

Whether it is a costume gala, a Blues night, an '80s Retro Party, or a black- tie event, attendees have exclaimed time and time again that they crave experiences that will take them outside of their day to day lives. The idea of a charity event is to have fun; to laugh; to learn; to network; to feel good about being a part of something bigger than ourselves. And, themed charity events are the kinds of experiences that create and keep a lasting event goer base, ultimately lending stability to an organization's ongoing work.

Having a theme makes it easy to plan a great night-a well developed theme practically makes decisions about decorations, food, and attire for you. Themes make your event memorable for your organization and for your constituency. If your guests know how to dress and what to expect at your event, then they will be prepared and excited for a fun time, and your organization will have a smooth and successful event. At the end of the night there will be great pictures to use as advertising for your next charity event, too.

How do you plan a themed event? Online Ticketing is one great way to tie in your invitation to your theme and create lots of excitement for your event. Charitable organizations regardless of the strength of their name, reputation, or cause, should attract attendees by having themed events. The results of a market research report have shown that a well selected theme at an event (preferably one that ties into your cause and further illuminates its impact) will draw more guests- and thus more funds- to your organization.

Justin B. is the founder of the official master calendar of charity events and CharityHappenings Ticketing, online ticketing software for non-profit events.